Why does this website exist?

This is a display case for all my creative endeavors. A way to show what I’ve been working on in a larger format than my iPhone screen because passing it around at parties reeks havoc on the battery life. I’m always looking for my next project, in just about any medium and you can view it all here.

Who am I?

Aside from long walks on the beach my hobbies include collecting hobbies including: drawing and painting, amateur film-making, road-trip/blogging, screen printing, creek walking, treasure hunting and Tough Muddering.

I’ve been drawing my entire life. From an early age I spent time sketching dinosaurs with my Aunt Debbie. One day, upon comparing my sketches to hers I announced in a directness that only a child can possess, “You’re not very good.” Once she recovered from the insult it became apparent to my aunt and the rest of my family that I did in fact have a knack for it.

Soon my subject matter progressed to my favorite toys, incessantly designing and redesigning my Nerf guns. Eventually this lead me to Arizona State University where I graduated with a degree in Industrial Design, a degree that informs my approach to art and visual design.

My Industrial Design degree is a Bachelor’s of Science rather than Arts. ID is, in my opinion, applied art rooted in the conditions and limitations of the real world. This background gives me a pragmatism and an ability to problem solve creatively. Balanced strength in both the technical and artistic world is a rare quality and a unique skill.

Ghost in The Machine

Why the name?

The phrase “Ghost in The Machine” was first coined in Gilbert Ryle’s 1949 book The Concept of Mind in reference to Rene Decartes’ philosophy of mind-body dualism. The Ghost being the inexplicable spiritual entity that is the mind and The Machine representing the physical mechanism of the body. Much of my artwork is inspired by these unexplainable mysteries of life, especially such themes expressed by Carl Jung in his archetypes.

How does that apply to design?

In relation to The Machine of business I see good design as The Ghost. Whether in graphic, web, product or user-interface design I believe that when it is done well design gets out of the way of its intended function and provides a seamless and intuitive experience for the customer. That is to say, design is often more noticeable when it’s done poorly. Design sometimes remains a hidden factor in the success of a business. In today’s climate, a well thought out logo and a contemporary web presence legitimizes a business in the eyes of its potential clients.

Why the raven?

The raven is nature’s smartest bird and a gifted problem solver. For example, if a food source is dangled by a string from a tree branch all of Earth’s other birds will aimlessly attempt to hover and peck at the food. The raven calmly lands atop the branch and draws the food source up to its perch grasping the string with its beak and talons. I have always felt my greatest asset as a designer is my ability to problem solve. Throughout every design project there are numerous obstacles to be overcome. A balance of both creativity and logic and reason is my greatest asset. For these reasons, I believe the raven becomes the perfect personification for Ghost in The Machine, besides the fact that they just plain look cool.